NBA副總裁：NBA中國估值超40億美元，騰訊將為NBA拉動8億美元消費


NBA副總裁：NBA中國估值超40億美元，騰訊將為NBA拉動8億美元消費




近日，NBA副總裁馬克·塔圖姆（Mark Tatum）接受了外媒《福布斯》的採訪，採訪中他透露了一些關於NBA的重要數字，如NBA中國的估值，以及騰訊手中NBA網路版權的價格。




據《福布斯》報道，目前NBA球隊的平均市值達到16.5億美元，同比增長22%，是五年前的3倍以上。2016-17賽季，平均每支NBA球隊的運營收入（扣除利息、稅收、折舊和攤銷之前的收入）達到5200萬美元，相比前一個賽季增長68%。如此增長的主要原因是，2016-17賽季是NBA與TNT和ESPN全國電視轉播合同生效的第一年。上賽季，各球隊從這份全國轉播合同中分得7000萬美元，相比之前賽季翻了一番。



NBA球隊的市價與營收之比也在上漲。《福布斯》稱，無論是休斯頓商人提爾曼·佛蒂塔（Tilman Fertitta）以22億美元收購休斯頓火箭隊，還是蔡崇信收購布魯克林籃網隊49%股份的交易（籃網隊估值23億美元），兩支球隊的價格都在各自營收的7倍以上。相比之下，謝爾曼·杰特（Sherman Jeter）帶領的收購團隊為MLB邁阿密馬林魚隊開出的價格，是球隊營收的5倍。



《福布斯》的報道中還寫道，十年前成立的NBA中國目前價值已超過40億美元（約合人民幣252億元），如果以球隊計則每支NBA球隊在中國價值1.33億美元（約合人民幣8.38億元）。《福布斯》稱，NBA與中國網際網路巨頭騰訊在2015年簽下為期5年、價值7億美元（約合人民幣44億元）的網路版權合同，這比簽約目前看來十分成功，將為NBA拉動超過8億美元（約合人民幣50.4億元）的消費。



延展閱讀：



國王小股東出售股權，NBA進入套現時代？



蔡崇信入股籃網的投資邏輯？買了朴茨茅斯的迪斯尼前CEO或許能告訴你



新老闆22億美元買下火箭隊，這錢花得究竟值不值？



宣告：本文為懶熊體育編譯自《福布斯》，原文作者為Mike Ozanian。













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