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Short story about a female advertising executive tasked with increasing female military recruitment
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The story I remember concerns a lady advertising executive in the future. Her firm is given a non negotiable assignment by the military to help increase female recruitment.
She does this by upgrading the female uniform to make it more glamorous, and coming up with space suits that include cute keys with the astronaut's name on them so that they can be traded with fellow astronauts as a romantic gesture; actually, of course, as a safety matter, they're completely interchangeable. The military is so outraged that they threaten to draft her entire organization.
The owner of the firm, who has secretly adored her for decades, comes to the rescue by announcing that he will go public with an accusation that the military has driven her insane with worry for her colleagues.
The story was from the 50s/60s
story-identification short-stories
edited Aug 6 at 16:52
Edlothiad
52.3k19277285
asked Aug 6 at 16:47
Mary Margaret
994
 |Â
show 1 more comment
up vote
19
down vote
favorite
The story I remember concerns a lady advertising executive in the future. Her firm is given a non negotiable assignment by the military to help increase female recruitment.
She does this by upgrading the female uniform to make it more glamorous, and coming up with space suits that include cute keys with the astronaut's name on them so that they can be traded with fellow astronauts as a romantic gesture; actually, of course, as a safety matter, they're completely interchangeable. The military is so outraged that they threaten to draft her entire organization.
The owner of the firm, who has secretly adored her for decades, comes to the rescue by announcing that he will go public with an accusation that the military has driven her insane with worry for her colleagues.
The story was from the 50s/60s
story-identification short-stories
edited Aug 6 at 16:52
Edlothiad
52.3k19277285
asked Aug 6 at 16:47
Mary Margaret
994
1
Well, does the redesign succeed in increasing female recruitment?
– Wildcard
Aug 6 at 22:00
6
"The story was from the 50s/60s." Who'd have guessed it? ;)
– Adamant
Aug 7 at 2:46
3
@Adamant And written by a man, unsurprisingly
– Azor Ahai
Aug 7 at 5:32
@Adamant Ironically, the story is more relevant today than when it was written, given that different proportions are still regarded as proof of sexism, despite the non sequitur and the 40-year-old debunking that discrimination is the primary cause, with people being fired for calling out the detriment to free speech and citing scientific studies that suggest sexism isn't the cause. Our times are less reasonable now than in the past.
– jpmc26
Aug 7 at 7:51
1
@jpmc - You may be confusing discrimination and sexism.
– Adamant
Aug 7 at 8:36
 |Â
show 1 more comment
up vote
19
down vote
favorite
up vote
19
down vote
favorite
The story I remember concerns a lady advertising executive in the future. Her firm is given a non negotiable assignment by the military to help increase female recruitment.
She does this by upgrading the female uniform to make it more glamorous, and coming up with space suits that include cute keys with the astronaut's name on them so that they can be traded with fellow astronauts as a romantic gesture; actually, of course, as a safety matter, they're completely interchangeable. The military is so outraged that they threaten to draft her entire organization.
The owner of the firm, who has secretly adored her for decades, comes to the rescue by announcing that he will go public with an accusation that the military has driven her insane with worry for her colleagues.
The story was from the 50s/60s
story-identification short-stories
edited Aug 6 at 16:52
Edlothiad
52.3k19277285
asked Aug 6 at 16:47
Mary Margaret
994
The story I remember concerns a lady advertising executive in the future. Her firm is given a non negotiable assignment by the military to help increase female recruitment.
She does this by upgrading the female uniform to make it more glamorous, and coming up with space suits that include cute keys with the astronaut's name on them so that they can be traded with fellow astronauts as a romantic gesture; actually, of course, as a safety matter, they're completely interchangeable. The military is so outraged that they threaten to draft her entire organization.
The owner of the firm, who has secretly adored her for decades, comes to the rescue by announcing that he will go public with an accusation that the military has driven her insane with worry for her colleagues.
The story was from the 50s/60s
story-identification short-stories
edited Aug 6 at 16:52
Edlothiad
52.3k19277285
asked Aug 6 at 16:47
Mary Margaret
994
edited Aug 6 at 16:52
Edlothiad
52.3k19277285
edited Aug 6 at 16:52
Edlothiad
52.3k19277285
edited Aug 6 at 16:52
Edlothiad
52.3k19277285
52.3k19277285
asked Aug 6 at 16:47
Mary Margaret
994
asked Aug 6 at 16:47
Mary Margaret
994
asked Aug 6 at 16:47
Mary Margaret
994
994
1
Well, does the redesign succeed in increasing female recruitment?
– Wildcard
Aug 6 at 22:00
6
"The story was from the 50s/60s." Who'd have guessed it? ;)
– Adamant
Aug 7 at 2:46
3
@Adamant And written by a man, unsurprisingly
– Azor Ahai
Aug 7 at 5:32
@Adamant Ironically, the story is more relevant today than when it was written, given that different proportions are still regarded as proof of sexism, despite the non sequitur and the 40-year-old debunking that discrimination is the primary cause, with people being fired for calling out the detriment to free speech and citing scientific studies that suggest sexism isn't the cause. Our times are less reasonable now than in the past.
– jpmc26
Aug 7 at 7:51
1
@jpmc - You may be confusing discrimination and sexism.
– Adamant
Aug 7 at 8:36
 |Â
show 1 more comment
1
Well, does the redesign succeed in increasing female recruitment?
– Wildcard
Aug 6 at 22:00
6
"The story was from the 50s/60s." Who'd have guessed it? ;)
– Adamant
Aug 7 at 2:46
3
@Adamant And written by a man, unsurprisingly
– Azor Ahai
Aug 7 at 5:32
@Adamant Ironically, the story is more relevant today than when it was written, given that different proportions are still regarded as proof of sexism, despite the non sequitur and the 40-year-old debunking that discrimination is the primary cause, with people being fired for calling out the detriment to free speech and citing scientific studies that suggest sexism isn't the cause. Our times are less reasonable now than in the past.
– jpmc26
Aug 7 at 7:51
1
@jpmc - You may be confusing discrimination and sexism.
– Adamant
Aug 7 at 8:36
1
1
Well, does the redesign succeed in increasing female recruitment?
– Wildcard
Aug 6 at 22:00
Well, does the redesign succeed in increasing female recruitment?
– Wildcard
Aug 6 at 22:00
6
6
"The story was from the 50s/60s." Who'd have guessed it? ;)
– Adamant
Aug 7 at 2:46
"The story was from the 50s/60s." Who'd have guessed it? ;)
– Adamant
Aug 7 at 2:46
3
3
@Adamant And written by a man, unsurprisingly
– Azor Ahai
Aug 7 at 5:32
@Adamant And written by a man, unsurprisingly
– Azor Ahai
Aug 7 at 5:32
@Adamant Ironically, the story is more relevant today than when it was written, given that different proportions are still regarded as proof of sexism, despite the non sequitur and the 40-year-old debunking that discrimination is the primary cause, with people being fired for calling out the detriment to free speech and citing scientific studies that suggest sexism isn't the cause. Our times are less reasonable now than in the past.
– jpmc26
Aug 7 at 7:51
@Adamant Ironically, the story is more relevant today than when it was written, given that different proportions are still regarded as proof of sexism, despite the non sequitur and the 40-year-old debunking that discrimination is the primary cause, with people being fired for calling out the detriment to free speech and citing scientific studies that suggest sexism isn't the cause. Our times are less reasonable now than in the past.
– jpmc26
Aug 7 at 7:51
1
1
@jpmc - You may be confusing discrimination and sexism.
– Adamant
Aug 7 at 8:36
@jpmc - You may be confusing discrimination and sexism.
– Adamant
Aug 7 at 8:36
 |Â
show 1 more comment
1 Answer
1
active
oldest
votes
up vote
23
down vote
A-W-F Unlimited by Frank Herbert (1960)
Gwen Everest is a advertising executive. One fine day Gwen arrived at her firm and some military people, angry that the WOMS (Women of Space) recruitment program was an utter failure. Gwen stirs things up by redesigning the uniforms and space suits, which really makes the military angry.
answered Aug 6 at 17:33
Winchell Chung
4,60411540
Winchell Chung strikes again!
– zabeus
Aug 7 at 13:13
add a comment |Â
1 Answer
1
active
oldest
votes
1 Answer
1
active
oldest
votes
active
oldest
votes
active
oldest
votes
up vote
23
down vote
A-W-F Unlimited by Frank Herbert (1960)
Gwen Everest is a advertising executive. One fine day Gwen arrived at her firm and some military people, angry that the WOMS (Women of Space) recruitment program was an utter failure. Gwen stirs things up by redesigning the uniforms and space suits, which really makes the military angry.
answered Aug 6 at 17:33
Winchell Chung
4,60411540
Winchell Chung strikes again!
– zabeus
Aug 7 at 13:13
add a comment |Â
up vote
23
down vote
A-W-F Unlimited by Frank Herbert (1960)
Gwen Everest is a advertising executive. One fine day Gwen arrived at her firm and some military people, angry that the WOMS (Women of Space) recruitment program was an utter failure. Gwen stirs things up by redesigning the uniforms and space suits, which really makes the military angry.
answered Aug 6 at 17:33
Winchell Chung
4,60411540
Winchell Chung strikes again!
– zabeus
Aug 7 at 13:13
add a comment |Â
up vote
23
down vote
up vote
23
down vote
A-W-F Unlimited by Frank Herbert (1960)
Gwen Everest is a advertising executive. One fine day Gwen arrived at her firm and some military people, angry that the WOMS (Women of Space) recruitment program was an utter failure. Gwen stirs things up by redesigning the uniforms and space suits, which really makes the military angry.
answered Aug 6 at 17:33
Winchell Chung
4,60411540
A-W-F Unlimited by Frank Herbert (1960)
Gwen Everest is a advertising executive. One fine day Gwen arrived at her firm and some military people, angry that the WOMS (Women of Space) recruitment program was an utter failure. Gwen stirs things up by redesigning the uniforms and space suits, which really makes the military angry.
answered Aug 6 at 17:33
Winchell Chung
4,60411540
edited Aug 6 at 21:20
answered Aug 6 at 17:33
Winchell Chung
4,60411540
answered Aug 6 at 17:33
Winchell Chung
4,60411540
answered Aug 6 at 17:33
Winchell Chung
4,60411540
4,60411540
Winchell Chung strikes again!
– zabeus
Aug 7 at 13:13
add a comment |Â
Winchell Chung strikes again!
– zabeus
Aug 7 at 13:13
Winchell Chung strikes again!
– zabeus
Aug 7 at 13:13
Winchell Chung strikes again!
– zabeus
Aug 7 at 13:13
add a comment |Â
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1
Well, does the redesign succeed in increasing female recruitment?
– Wildcard
Aug 6 at 22:00
6
"The story was from the 50s/60s." Who'd have guessed it? ;)
– Adamant
Aug 7 at 2:46
3
@Adamant And written by a man, unsurprisingly
– Azor Ahai
Aug 7 at 5:32
@Adamant Ironically, the story is more relevant today than when it was written, given that different proportions are still regarded as proof of sexism, despite the non sequitur and the 40-year-old debunking that discrimination is the primary cause, with people being fired for calling out the detriment to free speech and citing scientific studies that suggest sexism isn't the cause. Our times are less reasonable now than in the past.
– jpmc26
Aug 7 at 7:51
1
@jpmc - You may be confusing discrimination and sexism.
– Adamant
Aug 7 at 8:36